Globalisation, definitely a familiar word. It is defined as an international community which is influenced by technological development and economic, political, and military interests (O’Shaughnessy, M Stadler, J, 2008, pp 458). Trade cross countries is a simple example for globalisation. Take a look back at the past. International trade first appeared thousand years ago when human found out the ways to exchange goods in great distance. But it was not until the Industrial Revolution between 18th and 19th century did travelling become much easier. Trading among countries developed stronger than ever before. Technology, economy of one country is affected by the others, then politics, and military. Globalisation is somewhat a process. This process, which is an unavoidable consequence as technology rapidly develops, is growing strongly day by day and doesn’t seem to stop. As a result, a large number of multinational companies and brands appear, for instance, Lego, McDonald, Coca-cola, Sony, Samsung, social networking sites like Twitter or Facebook.
The media is absolutely involved in that process. Not only being affected by globalisation, the media also impulses the development of globalisation in some aspect. The influences of it on cultural exchange among countries and the spread of Americanisation, Japanisation or Koreanisation can be seen easily. Thanks to the media, like the effect of American culture on the rest of the world, the wave of Asian media has been strongly penetrating into and partly reshaping the American pop culture, which evident in the growth of Japanese culture in the US. The flow of Japanese animation and manga to the United States has increased American awareness of Japanese animation. Described as a gateway for many fans to take them to a whole new culture, it is used as a way to learn about Japan. American anime conventions, mostly operated by fans, have reached the huge number of participators of 10000 people since it first started in the 90s. Through the last few decades, the introduction of anime into American popular culture has further its popularity. The names “Pokemon”, “Sailor Moon”, “Dragon Balls” or “Spirit Away” are no longer strange to a vast number of young Americans.
In the era of technology and media, the barriers are being broken down. Through social networking sites such as Facebook, the world are coming closer and being smaller and smaller. It is stated that Facebook is a nation made up of subnations which is established based on commonalities. It connects people from different regions, from all walks of life, and people who share the same interests. There are many cyber protests using Facebook that successfully attracted the community’s concern. According to The Nation, only one week after starting mobilizing people for rallies, the Guy Fawkes white maskers’ campaign against the Thaksin regime in Thailand gained much support. The number of “like” clicks for their “V for Thailand” Facebook page jumped dramatically from a few thousand to more than 70000 within a few days. Wattanayagorn, a Thai political scientist claimed that “For Thailand, cyber protest is a new phenomenon that we should keep an eye on”.
- Sinlapalavan, B 2013, “From street protest to cyber protest”, The Nation < http://www.nationmultimedia.com/politics/From-street-protest-to-cyber-protest-30208449.html>
- O’Shaughnessy, M & Stadler, J 2008, Media and Society, Oxford University Press, US.
- Hamill, J 2011, Imagined Communities, online video, 4 March, Youtube <https://www.youtube.com watch?v=8Hx072d5ku4>