This is a true story about a young woman I know. She was a business graduate a couple of years ago, having a little capital but not enough to open a shop. So she decided to start her business by getting online orders, both to reduce the risk of inventory and ensure the lowest price for customers. By using Facebook as a platform for marketing, she could easily get to know public interest and attract more people to visit her online shop. Once things went on track, she broadened her business. Two years laters, her shop became a credible wholesale and retail source, and she first opened her own REAL shop, and it keeps growing. After 4 years since she first start her business, from a virtual shop on Facebook, she and her brand won the national breakout business award for entrepreneur.
Why do people chose the Internet as the starting point for their business? First of all, it’s free (or at least it costs very little.) Additionally, it’s highly accessible so it makes things easier for both sellers and buyers. Tell me, who has never ordered a stuff from an online source like Amazon? As long as you are connected to the Internet, it will come to you.
Using the Internet in business has become a choice of many start-up companies. Thanks to technological advances, the world is more connected than ever before. The world is becoming digitised. An estimated 44% of the world population uses the Internet as of 2016 (3.2 billion users), this number will (undoubtedly) grow. Mobile devices are increasingly becoming the commerce device of choice.
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Digitisation is a global trend, economy is turing digitised and catching the trend is essential if you don’t want to be left behind.