Did you ever get an email from a strange address (an advertisement, spam, for instance) and then you wonder how did they have your email address? I did, so many times, despite the fact that I rarely share my personal information on the Internet and I never expose my information on the sites I feel unreliable. Though I’m always aware of the risk of the Internet but I was a bit surprise to know that our data is a kind of merchandise that is not to difficult to get (or to buy).
Every action, every click we make on the Internet is recorded. When we click accept on an agreement to visit a site, we are giving up our data by exchanging it with the provider for the right to access. When we delete an item, we think we actually deleted it, and we’re safe now. But it’s not. That’s is how the modern feudalism, the iFeudalism, works. As Kevin Kelly said:
The internet is a copy machine. At its most foundational level, it copies every action, every character, every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whole message be copied along the way several times. Every bit of data ever produced on any computer is copied somewhere. The digital economy is thus run on a river of copies. Unlike the mass-produced reproductions of the machine age, these copies are not just cheap, they are free.
It is hard to control our data when we go online because we are always tracked. Whilst, only a few of Internet users are aware of the problem:
And because we can’t control the flow, it’s better to consider what to put into that flow.